Job Opportunities

The Strategic Brand Manager oversees and implements brand communication strategies to strengthen reputation, visibility, and stakeholder engagement of the Grand Bahama Power Company. This position provides strategic leadership and coordination for the brand team and functions, ensuring brand consistency, employee alignment, and fostering community trust.

Duties and Tasks are to:

Maintain health, safety and environmental standards by:

• Ensuring compliance with all safety policies and procedures.
• Ensuring compliance with all environmental and health standards, and
• Completing all the required HSE training.

Key Responsibilities:

Strategic Oversight and Planning

• Develop and implement GBPC brand communications strategy aligned with corporate objectives, public relations, brand reputation and stakeholder priorities.
• Lead cross-functional campaigns and initiatives that reinforce the GBPC’s mission, brand values, and public reputation.
• Translate complex GBPC initiatives into clear, engaging messaging for internal and external stakeholders.

Team Leadership

• Supervise and guide the work of the Strategic brand team.
• Set goals, monitor performance, and foster collaboration among the brand, community and content teams.
• Ensure alignment and cohesion across all communication channels, including social media, intranet, digital platforms, and community.

Brand and Messaging Management

• Safeguard Grand Bahama Power’s visual identity, tone of voice, and key messages across all media.
• Oversee the creation of branded content (digital, print, video) in support of corporate and customer initiatives.
• Manage message mapping and key messages for executive communications, stakeholder briefings, and media engagement.
• Internal & External Communications
• Support internal communications that drive employee engagement, corporate culture, leadership visibility, and strategic alignment.
• Guide external communications, including public relations, media, customer awareness campaigns, and digital engagement.
• Partner with executive leadership and departmental heads on company-wide messaging and change management communications.
• Build and maintain relationships with media houses, journalists, influencers, and other stakeholders.
• Develop PR campaigns to generate positive media coverage, manage crisis communications effectively, and mitigate reputational risks.

Community Engagement

• Oversee community programs, sponsorships, and public outreach aligned with brand values and corporate social responsibility.
• Strengthen partnerships with community stakeholders and non-profits to promote goodwill and positive local impact.
• Measure and report on community engagement and shifts in brand perception.

Analyzing Performance by:

• Tracking and analysing key performance metrics related to communication effectiveness and customer experience.
• Generating reports to provide insights and recommendations for continuous improvement.
• Staying updated on industry trends and best practices to remain competitive in communication strategies and customer experience initiatives.
• Researching ways to improve and enhance ways to communicate, social media presence, web visibility etc.

Academic /Skills/ and Experience Requirements:

The candidate should have a bachelor's degree in Communications, Public Relations, Marketing, or a related field, along with at least five (5) years of experience in corporate communications or brand management. They must demonstrate leadership in managing communications teams and campaigns, possess strong project management abilities, and excel in verbal and written communication, especially with stakeholders and executives. Proficiency in digital tools, content platforms, and analytics is also essential.

Core Competencies

A creative and collaborative team player with strong organizational skills and attention to detail. An effective communicator with storytelling abilities, digitally savvy with awareness of media trends. Adaptable and responsive under tight deadlines, with expertise in reputation management, crisis communication, and employee engagement. Possesses strong interpersonal skills, capable of influencing and collaborating across all organizational levels.